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Laurence Ashworth on the Power of Celebrities in Product Endorsement

In this segment,¬†Laurence Ashworth of the Smith School of Business joins us to discuss implications of Portuguese footballer Christian Ronaldo’s removal of Coca-Cola bottles from a European Championship press conference table for the tournament¬†sponsor’s market value and on the power of celebrity in product endorsement and consumer behaviour.

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Ariel Salzmann Discusses the Escalating Tensions in the Middle East

In this segment of The Scoop, we sit down with Ariel Salzmann, associate professor at Queen’s University to discuss the tensions that are currently taking place in the Middle-East. N.B. Ariel Salzmann would like to bring reference to the Holocaust. Although this is part of the general Jewish orientation, it is also a generational thing. […]

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Wishing Trees Art Exhibition

In this segment of The Scoop, we sit down with Dr. Canan Altinkas to discuss her Wishing Trees art exhibition at the Kingston School of Art Window Gallery located at 647a Princess Street, Kingston ON. As well, learn more about news updates from the City of Kingston.

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