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![The Scoop! The Scoop!](https://podcast.cfrc.ca/wp-content/uploads/2024/06/The-Scoop-1-150x150.png)
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In this segment, Laurence Ashworth of the Smith School of Business joins us to discuss implications of Portuguese footballer Christian Ronaldo’s removal of Coca-Cola bottles from a European Championship press conference table for the tournament sponsor’s market value and on the power of celebrity in product endorsement and consumer behaviour.