Great question! While some folks (including CFRC DJs) put their shows on Soundcloud, or other places,  to get their creative work online so people can find it, it’s not actually “podcasting”.

The good people at International Podcast Day define podcasting succinctly here. It’s worth a read. The key bit is the last part:

…what truly makes a podcast unique, and what gives a podcast its “casting” ability, is how it is able to immediately deliver itself to multiple podcast distribution points (ie: iTunes, Spotify etc.) or podcatcher applications through a process of syndication known as RSS (Real Simple Syndication)… subscribers are automatically notified without having to constantly check back with the podcast’s website to see if a new show has been produced.

In a nutshell, a podcast is an audio file on the Internet, distributed automatically to subscribers.

The magic is that listeners don’t have to take any action to find and listen to episodes — they are delivered right to their device, automatically!!

Having audio delivered right to a listener means much higher retention than you might get with traditional audio files on the Internet — or even radio. Rather than telling somebody “you have to visit my website every week, go to this page, and download a file,” or “you have to tune into this frequency every week, at a certain time on a certain day,” you’re delivering the show directly to them for access wherever and whenever they wish to listen.

In other words, if it’s not available on podcast apps (Spotify, Apple Podcasts, Stitcher, Google Play, and other apps like Overcast, PodBean, etc…) it’s not a podcast.


Ultimately, the magic is in the apps, and in that automatic download right to the listeners’ devices — and ears!

CFRC is here to help you get your voice and creativity to meet your listeners where they are!

Learn more about how to start your own podcast affordably with CFRC today!